In order to drive downloads of Symantec’s Annual Internet Security Report, we turned Twitter’s image preview limitation into a storytelling device. By revealing previously hidden areas of each post, we were able to convey that serious security threats had simple solutions with Symantec. A novel approach that led to the campaign winning Gold at the Sabres.
Symantec ISTR Report - Case Study
SOCIAL MEDIA (2015)
As Creative Director with Kevin Lim, Jasparina Moses, Keith Chua and Kim Hoang