Celcom - Fortune Masks

This integrated campaign was developed to promote Celcom Mobile Broadband in 2011. It enabled Malaysians to share CNY messages in the form of expressive masks based on the Chinese Zodiac using augmented reality, years before Apple adopted a similar system for their Animojis.

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Celcom ‘Fortune Masks’ Augmented Reality Greetings - Case Study Film

INTEGRATED & SOCIAL MEDIA (2011)
As Creative Director with Ooi Chok Yan, Yong Yok Yoon, Choo Chee Wee, Joshua Choo, Miimo Leong, Pei Lyn Chew, Ahmad Fariz, Melinda Foo, Kenneth Menon, Nathaniel Gabriel, Zen Ngan & Cue Design Associates